Residents in the Federation Council area can now tune into a new commercial radio station, 88.7 Flow FM.
Regional Broadcaster Flow Media is launching the new commercial radio station in the Riverina in the old Urana Shire area now part of Federation Council.
The new frequency is broadcasting a contemporary hits format and will have road coverage reception from the Sturt Highway in the north to the Riverina Highway in the south and from the Olympic Highway in the east to the Newell Highway in the west.
Flow FM broadcasts across regional and remote South Australia along with Mallee Victoria areas, with broadcast licensing for regional and remote areas of NSW where commercial FM radio services have poor reception.
The Urana service is Flow Media’s first NSW radio service following the construction of 20 radio services in iconic locations like Bordertown, Robe, Barossa Valley, Ceduna, Great Ocean Road, Donald and Ouyen areas.
The station’s Managing Director Wayne Phillips, who was at the broadcast site for the switching on of 88.7 FM, said “this region is part of the back bone for the Australian economy with farming properties dating back 200 years and the symbolism of the regions involvement in Federation more than 100 years ago. To be offering a Flow radio service is a privilege and we hope that we bring enjoyment and education for many years to come”.
The new radio service includes current contemporary hits along with popular country and 80’s to now classics.
The format is interspersed with news, weather, local event information, local agriculture, town and region politics and in winter football and netball coverage.
The station is launching the new Urana region service in January 2018 but began broadcasting on December 9 in test format, which will be much the same as the ongoing program.
The new service has received strong interest from both Federation Council and Lockhart Shires.
Federation Council Mayor Pat Bourke described the opportunity of localised radio for the smaller towns as “a really important initiative to grow the wider knowledge of agriculture and tourism in the area and for small towns to have more entertainment choices”.