Close to 20 Corowa and district businesses benefited from an “exciting” marketing seminar by one of Australia’s leading marketing experts, Damian Morgan last Thursday at the Corowa RSL Club.
The small business guru shared his marketing knowledge with businesses helping them to rethink their marketing and bring them into the future to help drive sales.
Despite being a respected speaker and advisor to corporate Australia on branding, advertising, and business development strategies, Morgan takes a practical approach to marketing which small business can benefit greatly from.
Born and raised on a remote cattle property in western Queensland, he understands regional Australia.
“Businesses in towns like Corowa have the edge on the big corporates,” he said at the seminar.
“You offer things they cannot. Their marketing is rigid, they lack service, they lack advice and local knowledge. You can solve your customers’ problems better and quicker than them. You just have to direct your marketing into telling them how you can solve their problems,” Morgan said.
Mr Morgan emphasised the need to identify various times of the year when customers need their products and services and then direct their marketing around solving their problems around these times.
He then showed various examples of how other small businesses have successfully done this.
The 45-minute workshop which was sponsored by the Corowa Free Press was praised by attendees.
Sandra Dunn from Gyles Newsagency said she got a lot out of it.
“He spoke of simple things that work, it’s all in the timing. He was logical and informative,” Sandra said.
Tim Hicks from TH Kitchens and Joinery said it highlighted the importance of allocating a marketing budget and sticking to it consistently, regardless of how well your business is going at the time.
“The seminar really changed the way we promote the business by focusing on what we provide to the customer rather than just focusing on what we do.
“It was great to hear how widely the Corowa Free Press is used. Great to know a resource like that is so readily available and providing support to local businesses,” Mr Hicks said.
Managing Editor Jared Loughnan said it was great opportunity to be able to bring Damian to Corowa for businesses to learn from.
“He has a compelling message that if followed will only assist businesses with their marketing going forward.
‘”I have heard many great success stories from businesses who have followed Damian’s advice and I am sure that those that attended this seminar will also benefit.”