Lego posts sharp rise in profits on increased revenue

Revenue rose 12 per cent to 83.5 billion kroner on the back of strong demand in all market groups and among both children and adults that the company attributed to its "strong brand equity, innovative new products, strategic partnerships and excellent retail execution".

Lego increased its range to more than 860 products last year, with favourites including Lego City, Lego Technic and Lego Star Wars, and also new products Lego Botanicals and Lego Icons. 

Lego highlighted Formula 1 sets based on a partnership with the 2025 racing season and an increase in its digital games range. 

Chief executive Niels B Christiansen said the company had attained a share of more than half in recyclable and recycled materials in producing its toys.