Excellence in Marketing:

Originating from a commemorative logo, the campaign evolved into a dynamic storytelling initiative. It featured branded merchandise, social media, radio, newspaper features, and a 24-page publication.

Community engagement stood at the campaign’s core, with a children’s colouring competition, a commissioned artwork by a local cartoonist, and a fireworks celebration that united staff, families, and townspeople.

This non-commercial, values-driven campaign demonstrated how thoughtful marketing can build connection, celebrate legacy, and strengthen a brand’s place in regional hearts and minds.

• Sponsored by 2QN and Edge FM.