The first weekly draw was held on Friday, with Deniliquin resident Terri Wilson becoming the inaugural winner, taking home the first prize of $100.
Although the first week's prize was a modest $100, Mrs Wilson said she was thrilled to have her name drawn.
In a generous gesture, she has chosen to donate her winnings to the local St Vincent de Paul Society (Vinnies) Christmas Appeal.
The appeal raises funds to assist people in the district experiencing hardship, hunger and homelessness during the festive season.
The seven-week promotion is designed to encourage residents to shop locally during the busy festive season, keeping money circulating within the local economy while rewarding customers for their support.
Research suggests every dollar spent locally can generate up to $1.80 in total economic benefit through the community.
Pastoral Times general manager, Nigel Lutton, said it was pleasing to see such a strong response in the first week of the promotion.
“It was great to launch the first week of the Pastoral Times Shop Local Christmas Giveaway, culminating with our first prize draw and winner on Friday.
“With some amazing sponsors and more than 30 participating businesses, the tickets were flowing thick and fast and the barrel is already looking abundant.
“The promotion is a timely reminder for residents to pause, think and shop local, keeping their money within our local community wherever possible.”
Mrs Wilson’s winning entry came after purchasing a printer cartridge from Deni InfoTech Solutions, a locally owned business that has been operating in Deniliquin since 2003.
The business offers a wide range of technology products, including computers, laptops, printers, accessories, components and other tech essentials, making it an ideal destination for those searching for Christmas gifts or upgrading their home and office technology.
Weekly prizes increase in value over the next six Fridays, culminating in the major $3000 cash draw at the Edward River Community Christmas Party and Carols by Candlelight event on December 18.
Customers receive one entry for every $25 spent at participating businesses, with all non-winning tickets remaining in the draw each week.
Businesses can still join the promotion by contacting the Pastoral Times advertising team.
Next week's draw will see a $200 prize up for grabs.
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