There were flannos from wall to wall as the Northo held its Flanno for a Farmer fundraiser.
Thousands of Australian farming families facing drought, floods, fires and financial hardship will continue receiving vital support from Farm Angels thanks to this year's Flanno for a Farmer campaign.
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For the third year in a row, the campaign was backed by Australian beer brand Travla, which donated 100 per cent of its sales on Flanno For A Farmer Day (August 14).
Benalla’s North Eastern Hotel, also know as the Northo, held a fundraiser on the day raising money through donations, alcohol sales and auctions.
Prior to the event The Northo’s Wayne ‘Woodsie’ Pappin said this was the second year the pub had been involved.
“(It’s about) raising money for all the farmers, local and Australia-wide,” Woodsie said.
“I think it’s 14 farmers this year already who have lost their lives to suicide.
“That’s 14 too many. We know farmers are doing it tough. This is what we can do to help out.
“Even if the money helps just one farmer to live through another season, that’s what we’re about.”
State Member for Euroa Annabelle Cleeland was in attendance and tried her hand behind the bar.
Another 56 pubs across the country joined Travla in hosting Flanno for a Farmer fundraising events.
Dan Murphy’s and BWS increased their contribution this year by matching Travla’s donations to Farm Angels, enabling customers to donate across its network of 1700 bottleshops Australia wide.
The Northo got state Member for Euroa Annabelle Cleeland working behind the bar at its Flanno for a Farmer fundraiser.
Donations from sales through those stores doubled compared to previous years.
Travla, its partnering pubs along with BWS and Dan Murphy's have collectively raised almost $300,000 for Aussie farmers.
That money helps them recover from floods, droughts, plague and isolation while having a positive affect on mental health.
BWS managing director Jeanette Fenske said Farm Angels represented the true Australian spirit of coming together to help each other out.
“At BWS and Dan Murphy’s, we are proud to have partnered with Travla and GIVIT (an online donation platform) to bring Farm Angels’ message to communities across Australia,” she said.
“Each year, farmers and regional communities face unique challenges, and we’re proud that alongside our customers, we can help Farm Angels support even more people on the land.”
The Benalla community packed the Northo for its Flanno for a Farmer fundraiser.
Schools, workplaces, sporting clubs, community groups and businesses also took part, creating a nationwide show of support for Australian farmers.
The funds raised will help Farm Angels continue delivering practical support to farming families.
Travla co-founder, Aussie actor, Travis Fimmell said farming was not for the faint-hearted.
“I know firsthand the physical and mental challenges that farmers and their families endure,” he said.
“They are constantly at the mercy of Mother Nature. I’ve seen so many mates go through divorces and family breakups from the stress of farming.
“Australia was built on farming and mateship. Sometimes the hardest thing a person can do is ask for help, and the best thing a mate can do is be there for them when they do.
“Organisations like Farms Angels matter so much because they remind people they’re not alone, that someone cares and that help is there when it’s needed most.
“Thank you to everyone who supported this amazing cause, together I think we can really make a difference.”
