UMM, named for the expression that comes to mind when unsure what to say or do, is the quirky star of WorkSafe’s latest creative videos, social media posts and digital messages.
These materials address unsafe work situations in Victorian industries, such as retail, manufacturing, fast food, hospitality, healthcare and construction.
Since January 2023, WorkSafe has reported more than 3500 serious injuries among workers under 25 in Victoria, about a quarter of which were in the construction sector.
The most common causes of injuries were being hit by moving objects, physical stress, and falls, trips and slips.
To address this, UMM was created by young people for young people.
The campaign saw UMM and WorkSafe tour TAFEs across the state, including GOTAFE Shepparton, sharing safety messages with young trade apprentices and pre-apprenticeship students.
Narelle Beer, WorkSafe executive director of health and safety, believes the character will resonate with first-time employees.
“We all know what a great asset young workers can be, but sometimes the enthusiasm and energy they can bring to a role may mean they are less likely to ask questions if something doesn’t seem right,” she said.
“No-one should ever be made to feel unsafe at work — whether it’s being asked to work without the right safety equipment, aggressive behaviour or language, or having someone get too close for comfort.
“UMM is here to remind young workers that it’s okay to speak up.”
For more details, head to www.worksafe.vic.gov.au/umm
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