The site - which is still evolving - features industry definitions, sheep and fibre information, photos and videos to explain terminology and production processes.
The Bachelor of Agriculture student with the University of New England said the idea grew from conversations with fellow students in Armidale.
“There's a lot of cropping people up there, and when I would try and talk about wool stuff, no-one actually understood what I was talking about,” she said.
Even at university level, she found many people had limited exposure to the wool industry, creating a need for a simple, accessible resource.
“The goal is so everyone can access it and use it as a base point to refer back to, whether they're in the yards, talking to someone or just wanting to double-check what something means.”
While the website is aimed at newcomers to the industry, its creator has strong agricultural roots of her own.
Raised in a family involved in farming, Ms Mecham grew up helping on the Conargo property owned by her grandparents Colin and Marg Bull, assisting with mustering, lamb marking, shearing, crutching and general yard work.
Her own parents, Liz and Pete Mecham were also heavily involved in the industry.
“There are certainly photos of me in my Conargo school uniform with a stick chasing sheep in the yards,” she said.
Now, alongside her university studies, Ms Mecham is continuing to expand the YouWooli platform and hopes it can help bridge knowledge gaps across the sector.
The response so far has been encouraging, with students, producers and industry service providers embracing the concept.
• You can read more about Ms Mecham’s website, and the inspiration behind it, in the soon to be released November edition of FARMtalk magazine.
