The campaign will run across television, digital, radio and social media channels.
It will encourage Australians to take simple steps to know the signs of bird flu, avoid touching sick or dead birds, report suspected cases to the Emergency Animal Disease Hotline, and take precautions to protect pets and backyard poultry.
The campaign is part of a $270 million investment in bird flu preparedness and response which includes boosting surveillance and on-ground response capability, vaccine preparation and roll-out, wildlife protection and biosecurity upgrades.
As of Sunday, September 27 there have been over 650 cases of H5 bird flu detected in Australia with over 51,000 calls to the Emergency Animal Disease Hotline.
There have been no cases of bird flu in Australian poultry or agriculture and the risk to human health remains low.
“Our government has been planning for the arrival of H5 bird flu for years, and this campaign is about ensuring everyday Australians know what to do to prepare for and respond to this virus as we continue to see more detections,” Minister of Agriculture Fisheries and Forestry Julie Collins said.
For up-to-date advice on what to do, visit birdflu.gov.au
