Making memories on the Murray

By Corowa Free Press

Member for Albury Justin Clancy announced recently the Best Shared Campaign, which is all about creating remarkable moments you’ll want to share and is the driving theme behind a new campaign, designed to encourage more people to visit The Murray Region.

Aptly named The Murray - Best Shared, the campaign is the result of a collaborative effort between the NSW Government’s tourism and major events agency Destination NSW, Destination Riverina Murray and Murray Regional Tourism. 

It will focus on three key themes: Food and Wine, Nature and Outdoors, and Golf.

Mr Clancy said it’s an ideal time to book in a short spring break to the Murray.

“Our region has so many wonderful experiences for visitors to discover. Revel in the spectacular natural scenery surrounding the mighty Murray River, where you can also enjoy a breadth of river-based activities such as riding paddle-steamers, fishing, canoeing and water-skiing.

“The Murray also boasts a range of wineries and cellar doors, including the Perricoota and Rutherglen wine regions, where you can savour elegant wines and treat your tastebuds to some delicious local produce.

“With some of the finest courses in country NSW, the Murray is also the perfect destination to tee off with a group of friends and enjoy a golfing holiday.”

Minister for Tourism Stuart Ayres said the campaign has been made possible through Destination NSW’s Regional Tourism Fund, which matched Destination Riverina Murray’s $85,000 contribution dollar-for-dollar.

“Tourism is a top priority for the NSW Government, particularly in rural and regional areas, where more heads on beds and more diners in local restaurants turbocharges local economies, and in turn, benefits the entire State’s economy.

“Initiatives like The Murray – Best Shared are crucial for showcasing the unique experiences and attractions on offer in regional NSW and encouraging more people to book their next holiday in the bush.”

The 11-week campaign will primarily feature on Facebook and Instagram and will be complemented by PR activity.

Destination Riverina Murray General Manager Richie Robinson said the campaign will be instrumental in promoting greater awareness and visitation to the iconic Murray River region.

“Delivered in partnership with Destination NSW, Murray Regional Tourism and the local councils along the river, this campaign will serve to further promote and publicise why this part of the world is such a beautiful and inspiring place to visit,” Mr Robinson said.

“We’re committed to ensuring tourism continues to prosper and develop as a key part of the local economy and to play an active role in encouraging more people to visit the Murray’s fantastic cafes, restaurants and attractions.

“This campaign will help to put more heads on the beds of the local hotels and accommodation providers.”

Murray Regional Tourism Deputy Chair Greg Roberts said; “Murray Regional Tourism is extremely pleased to be leading this exciting initiative on behalf of the region’s tourism industry and in partnership with Destination New South Wales and Destination Riverina Murray. 

“The campaign forms part of our long-term strategy to increase awareness of the Murray region amongst new market segments and continue to achieve record visitor numbers. 

“In line with our strategy, the campaign takes a seasonal approach and focuses on key experiences that will resonate with new audiences by showcasing the region’s many award-winning nature, food and drink and golf products.”