Mr Josh Murray, Secretary of Transport for NSW said the campaign, which will appear on radio, television, regional print media and on regional and metro social media will remind drivers they will be caught if they break the law.
“The campaign is taken from the birds-eye view of a detection camera and shows motorists how cameras will detect drivers and passengers who don't wear a seatbelt or wear one incorrectly,” Mr Murray said.
“Despite the fact that it’s been a legal requirement to wear a seatbelt in NSW for more than 50 years data shows that, between 2019 and 2023, 150 people who died in road crashes were not properly restrained.
“While the majority of drivers do the right thing and wear a belt, around one percent of people still continue to ignore the rule and the consequences will be extremely serious or fatal in the event of a crash,” Mr Murray said.
The seatbelt must be worn so that the lap portion lies across the hips and the sash falls across the chest and mid shoulder. It should not be under both armpits or behind your back.
“Buckling up is a simple but vital step to help keep you and your passengers safe,” Mr Murray said.
“Drivers must remember they are responsible for their passengers - and they will be fined if their passenger is caught on camera not wearing a seatbelt.
“We know that across NSW the main factors in road trauma are speeding, fatigue, drink and drug driving and not wearing proper restraints.
“Let’s take seatbelts off that list by always belting-up every trip,” Mr Murray said.
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